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上海TU晶耀前灘店:風格無束,流金沙龍第1張圖片

這是彈性工作室為 TU打造的第四個形象店,也可以說是 TU 與彈性合作的起源。TU一直以來傳達的品牌理念是不激進,不妥協,風格無束,溫柔亦有力的當代女性形象。

This is the fourth store image created by Tens Atelier for TU and can be considered as the origin of the collaboration between TU and Tens Atelier. TU has always conveyed the brand's philosophy of a contemporary feminine image that is not aggressive, not compromised, unrestrained in style, gentle but also powerful.

▼項目入口,entrance ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第2張圖片

去年上海時裝周期間TU 品牌受邀在晶耀前灘設立快閃店,項目周期非常短,從設計到落地僅15天。結合 TU 新一季的理念《康定斯基·即興幾何》,通過對面料的扭曲旋轉來分制空間,開放的空間加上面料的張力,吸引了往來的顧客視線。也讓這家快閃店成為商場內的人氣店鋪,最終品牌方決定在此開設正式門店,于是就有了這第四個形象“流金沙龍”。

Last year during Shanghai Fashion Week TU was invited to set up a Pop-up store at Crystal Plaza, with a very short project cycle of only 15 days from design to opening. Combined with TU's new season concept "Kandinsky - Impromptu Geometry", the open space and the tension of the fabrics were used to divide the space, attracting the attention of customers. The Pop-up store became a popular shop in the mall, and the brand decided to open an official shop there, which led to the fourth image of the "Golden Salon".

▼TU晶耀前灘快閃店局部, Part of TU Pop-up store ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第3張圖片

▼TU晶耀前灘快閃店生成邏輯,  Pop-up store design generation diagram ©彈性工作室
上海TU晶耀前灘店:風格無束,流金沙龍第4張圖片

▼軸測圖,axonometric ©彈性工作室
上海TU晶耀前灘店:風格無束,流金沙龍第5張圖片

▼TU晶耀前灘正式店項目概況,general view ©禾謀制像

上海TU晶耀前灘店:風格無束,流金沙龍第6張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第7張圖片

與快閃店和TU天安千樹主題店設計的側重點不同的是,正式店甲方希望整體風格可以延續TU簡約溫柔的品牌理念,用極簡的設計向人們傳達柔美的線條感。為了呼應品牌概念,用空間來襯托產品,以盡可能克制的設計手法來體現品牌本身的質感之美。我們依舊引入了面料的概念,我們將墻面設計成曲線的波浪造型,主體結構是由一些曲面的墻壁圍合而成,為了在單一曲面的基礎上做一些變化,經過多次曲率的調整便完成了墻體的最終造型?臻g無以名狀,界限模糊,相互滲透,形成“流動性空間”,將流動性融合在空間之中,鮮活靈動。宛如一塊褶皺的面料將顧客包裹在一個溫柔的空間之中,打造一個即開放又內斂含蓄的空間形象。

Unlike the pop-up store and the 1000 Trees store, the client wanted the overall style of the this store to continue TU's simple and gentle brand concept, using minimalist design to convey a sense of soft lines to people. In order to echo the brand concept, the space was used to highlight the products, and to reflect the beauty of the brand itself with a restrained design approach. We have continued to use the concept of fabric, the main structure is made up of a number of curved walls, and the final shape of the wall is completed with a number of curvature adjustments in order to create some variation on the single curved surface. The boundaries of the space are blurred and interpenetrated, creating a 'fluid space', where fluidity is fused into the space in a vivid and dynamic way. Like a folded fabric wrapping the customer in a gentle space, it creates an image of the space that is both open and introspective.

▼入口異型曲面墻體, Curved walls ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第8張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第9張圖片

燈光沿著波浪造型在墻面上投射出的光影效果,使極簡空間富有韻律與層次感。在空間色調上統一選用溫暖的大地色系,以體現自然質樸的美感。

The effect of light and shadow projected on the walls along the wave form gives the minimalist space a sense of rhythm and hierarchy. Warm earth tones are used to reflect the natural and unadorned of the space.

▼無邊綿延的燈光,Infinite stretches of light ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第10張圖片

入口收斂,顧客從商場公區看向室內,若隱若現。借助流暢的極富動態的、有方向引導性的線條,創造一種流動的、貫通的空間效果。無邊且連貫的曲面,如同一層柔軟的面紗,豐富空間層次的同時增加了小空間的體驗感,給予人無限的想象,引導顧客主動去發現與探索。

The entrance is converging, with customers looking into the shop from the public area, gleamingly. With the fluent, dynamic, guided lines, creating a flowing and coherent spatial effect. The infinite and coherent curved surfaces, like a soft veil, enrich the space and add to the experience of the space, giving rise to an infinite imagination and leading the customer to discover and explore.

▼異型曲面展示, Curved surface presentation ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第11張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第12張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第13張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第14張圖片

開放式的布局中,我們在空間中置入了一個漏斗型的體塊,以界定空間的使用功能。漏斗的上方模擬天窗,光線柔和的撒向室內,漏斗的內部則是收銀區域,漏斗空間阻隔的則是試衣間及倉儲空間。

In the open plan layout, a funnel-shaped block has been placed in the space to define the functions of the space. The top of the funnel mimics a skylight, which softly floods the room with light, while the inside of the funnel houses the cashier's area, with the fitting room and storage space blocked off by the funnel space.

▼服務臺視角,Check counter view ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第15張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第16張圖片

▼休閑等候區, Lounge waiting area ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第17張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第18張圖片

▼鏡子劃分空間功能, Mirror divides the function of the space ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第19張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第20張圖片

▼空間細部, details ©禾謀制像
上海TU晶耀前灘店:風格無束,流金沙龍第21張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第22張圖片

上海TU晶耀前灘店:風格無束,流金沙龍第23張圖片

▼平面圖,plan ©彈性工作室
上海TU晶耀前灘店:風格無束,流金沙龍第24張圖片

▼天花圖,ceiling plan ©彈性工作室
上海TU晶耀前灘店:風格無束,流金沙龍第25張圖片

▼軸測圖,axonometric ©彈性工作室

上海TU晶耀前灘店:風格無束,流金沙龍第26張圖片

項目名稱:TU晶耀前灘店
項目地點:中國 上海 晶耀前灘
項目面積:81㎡
業主單位:TU服飾
設計公司:彈性工作室
設計總監:譚晨
設計團隊:牧之、郭燕琴、胡利生、亨博、楊育杭
施工單位:上海琢善工程管理咨詢有限公司
完成年份:2022.10
攝影版權:禾謀制像
燈具品牌:iGuzzini
主要材料:藝術涂料、微水泥、真石漆、微水泥磚、不銹鋼

Project Name: TU, Crystal Plaza Shanghai
Location: Crystal Plaza, Shanghai, China
Area: 81sqm
Client: TU
Spatial Design: Tens Atelier
Design Lead:Tanen
Design Team:Yui, Ankey,Hulisheng,Honber,Thomas
Contractor: Shanghai Takuzen Construction Consulting CO., Ltd
Completion Time: Oct 2022
Photography:MRC
Website:www.tensatelier.cn
Lighting: iGuzzini
Materials: art coating, micro-cement, delicate stone paint, micro-cement brick, stainless steel


來源:本文由彈性工作室提供稿件,所有著作權歸屬彈性工作室所有。

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